LECTURE
10 laws of web3 product design
Taught by Pavel Tseluyko, Founder & CEO Merge Rocks
💬 English Subtitles
🎧 Audio-summary
🗓️ Available late April 25 for Pro Members.
Not included in a Jumpstart membership.
⚡️ OVERVIEW:
This lecture covers the key differences between Web2 and Web3 product design, highlighting transparency, asset ownership, decentralization, trust-building, user onboarding, security, and interoperability as critical principles for creating effective and user-friendly experiences.
🥡 KEY TAKEAWAYS:
In this lecture, you will learn:
Web3 demands a new security mindset, making protection a core principle, not just a feature.
Products must integrate crypto wallet logins, two-factor authentication, and educate users on secret key management.
Onboarding should be simple and modular, with strong early emphasis on security education.
Transparency is essential: users must clearly understand ownership, risks, and system operations.
Web3 products must empower users with full control and visible autonomy.
Community is central to product success, not just marketing; designers must foster collaboration, governance, and user-driven growth.
-
Pavel is the CEO and founder of Merge Rocks, a leading product design agency that has been successfully operating for over six and a half years.
As a passionate design entrepreneur, Pavel’s journey into the world of design began early - by 16, he was already working as a UX/UI designer while still attending high school and then decided to launch his own consultancy as opposed to gain a degree.
Pavel’s practical knowledge is enriched by hands-on leadership at Merge Rocks, where he and his team have designed products for 20+ start-ups from Seed to Series A, that bridge the gap between innovation and usability leading to heightened conversion.
Pavel embodies the spirit of entrepreneurship and innovation in the decentralized web era.
-
This lecture is ideal for:
Digital Designers and UX/UI Professionals.
Product managers and founders building web3 and crypto products
Those responsible of increasing adoption and engagement of web3/crypto services.
Keep learning with these related lectures
-
![]()
Artificial Creative Intelligence
Taught by Dhaval Joshi, Partner at BigCycl labs
What are the key trends and developments within the Web3.0 space that will impact Designers and their practice?
This lecture will cover key skills and methodologies, essential for designers to learn in order to prepare for the next shift in digital product development from automation to Artificial Intelligence.
-
![Designing Tomorrow: Design systems in the era of AI]()
Designing Tomorrow: Design systems in the era of AI
Taught by Daniel Martinez, CDO of Socrates Technology Group
How can we use AI to create and evolve Design systems?
How can businesses and brands use AI to quickly change them to suit their latest needs? And as designers, what should we be knowing and doing with AI to deliver better across our process?
-
![]()
Using AI for Product Discovery & Research
Taught by Ben Corbett, Co-founder of Orbit
The Discovery phase of any project /Product is critical to solving the right problem, testing hypotheses and understanding people. This lecture explores new thinking and structures around Product Discovery including a practical example, through his venture use case, of how AI can be used for user interviews, getting from raw data to insights in minutes.
-
![]()
ChatGPT & Natural Language Processing for Enterprises
Taught by Federico Ghirardelli, NLP Data Scientist, Shell
Is ChatGPT the future or just the latest overhyped tech toy? And what does this all mean for Enterprises? And most importantly, is it safe for work?
Here, Federico speaks about some key do's and don'ts so you can use ChatGPT in a safe and secure way and what does it mean for you and your company?
Join Design3 for free and get access to a curated set of lectures and talks.